WE SUSTAIN BEAUTY

In 2021, Davines launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.

Davines has partnered with The Rodale Institute, a leader in the modern organic movement, coining the phrase, “regenerative organic agriculture”. Through farmer training, organic research and consumer education, The Rodale Institute has become a global pioneer of organic agriculture In 2023, Davines, in partnership with The Rodale Institute, announced a nationwide contest for salons to have a chance to win an all-expenses paid trip to The Rodale Institute. Salons had to be nominated by their DSC and needed to meet the following requirements:

• Has purchased or committed to purchasing a We Sustain Beauty 2023 promotion

• Is an influencer-caliber salon

• Has an active Instagram or Social Media channel

Maly’s@ManocoBlue is very proud to share that of all the submitted nominations, our great salon partner, Chemistry Salon, has won this wonderful sweepstakes! Nominated by Maly’s@ ManocoBlue DSC, Brenda Hauxwell, Chemistry Salon is located in Berkley, MI, a suburb of Detroit. Morgan Kruizenga, owner of Chemistry Salon, believes that beauty and sustainability can be one and the same. In 2019, Morgan put that belief into practice when she, and her husband Ken, transformed a historic 1940’s transmission shop, (located in

Downtown Berkley, MI), into a stunning sustainable and life-style focused urban hair salon. The salon features environmentally-conscious construction such as radiant flooring – which uses less gas by heating water to maintain the temperature throughout the building – as well as recycled/ repurposed materials and LED lighting.

Chemistry Salon is also committed to being environmentally-friendly with its products and practices and only partners with cruelty-free sustainable, B-Corp companies such as Green Circle Salons and Davines Beauty, a world leader in sustainable beauty products.

Through its partnership with Green Circle Salons, Chemistry is able to recycle 95% or more of its waste. Even excess color is saved to be repurposed and hair clippings are recycled and used to make hair booms that are placed in the ocean for oil spills. With more than 30 years in the beauty industry, Morgan is not only passionate about her craft but also about her employees and clients. Morgan has worked with many leading hair-dressing companies. In addition to being an art director for Toni & Guy Education and Academy, where she taught classes locally and nationally, she also helped launch its Madison Avenue, New York Location. With her exceptionally strong background in education and training,

She makes it her mission to share that expertise  with her employees. Morgan expressed, “ Mentoring my staff and  helping  them grow so they can become future leaders in  our field, as well as financially independent, is so important to me.”

Chemistry Salon has won an all-expenses paid trip to the aforementioned Rodale Institute in Pennsylvania, including airfare and overnight accommodations for two. This trip will be an experience of a lifetime that few get to enjoy.

The campus grounds display the education and understanding behind regenerative organic agriculture, and how these efforts support sustainable beauty. In addition to educational benefits, Chemistry Salon will be able to enjoy the beautiful campus and products of regenerative, organic agriculture.